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| Benefits of Sponsorship/Partnerships |
By helping sponsor events, companies can take advantage of a wide variety of promotional
opportunities within the military community that are not available to non-sponsors.
Some of the benefits are:
- On-site signage, product demonstrations, displays, and sampling
- Commissary and Army/Air Force Exchange Service
(promotional displays may be possible)
- Display company name/logo on promotional materials
- Distribution of press releases announcing sponsorship of event
distributed to base, and in some cases, civilian, newspapers (see Demographics)
- Announcements at the event of sponsors' name and support
- Possible displays in Lodging and dining facilities
(AETC has 1/3 of the lodging rooms in the Air Force!)
- VIP status for sponsor representatives at events
- Event recognition: "Sponsored in part by..."
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| How to Become a Corporate Partner |
There are three ways to get your product in front of military consumers. Commercial sponsorships can be arranged through solicited or unsolicited procedures.
- Solicited Sponsorships
Under the solicited program, Air Education and Training Command (AETC) will announce upcoming major events available for sponsorship in various trade publications. Proposals are then solicited from various commercial companies.
- Unsolicited Sponsorships
Unsolicited sponsorships may be done for programs and special events developed by the sponsor and offered to the military as a program to enhance existing morale and welfare programs. Interested businesses may also indicate their interest in sponsoring a future event conducted by Services.
Interested sponsors can submit unsolicited proposals by contacting:
HQ AETC/A1S
Commercial Sponsorship Manager
1850 First Street West, Ste 1
Randolph AFB TX 78150-4308
(210) 652-7632 / FAX (210) 652-3722
e-mail to: Sponsorship Liaison at AETCSV
- Advertising Sales
Advertising space is available for many AETC Service publications. Ad space may be available for calendars, activity directories, golf and bowling score sheets, electronic marquees and as inserts in mailings sent to Services activities patrons. For assistance in placing advertising in Services publications at the base level, contact your liaison at: Sponsorship Liaison at AETCSV
- Donations
Government organizations may not solicit donations, the offer must be initiated by the donor. If you wish to make a donation to the military morale and welfare activities Services representatives will help prepare the required donation letters. Corporations that desire recognition of their donation may be happier with doing a commercial sponsorship agreement which allows for much more recognition of the corporate partner than a donations does. For assistance in determining if a donation or commercial sponsorship best meets your corporate needs please contact:
HQ AETC/A1S
Commercial Sponsorship Manager
1850 First Street West, Ste 1
Randolph AFB TX 78150-4308
(210) 652-7632 / FAX (210) 652-3722
e-mail to: Sponsorship Liaison at AETCSV
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| Events Eligible for Sponsorship |
Commercial sponsorship agreements may be arranged to include all AETC bases, special regional sponsorships involving several bases, or individual sponsorships with a single base.
Listed are a few examples of events companies can support to obtain promotional opportunities on AETC bases.
- AIR SHOWS and OPEN HOUSES
Air Shows and Open Houses are open to the public. Attendance is 500,000 people at some bases. Services activities during these events involve providing food, beverages and entertainment for the public attending the event.
Commercial sponsors may support Services activities during the Air Show or Open House. Sponsors may display banners and receive other types of recognition for the support of the event.
- FITNESS PROGRAM
Participants take part in fitness programs and athletic events such as 5K run/walks and sports tournaments. Fitness centers have some of the highest usage rates of any facility on the base. May is Fitness Month with events at all AETC installations.
- YOUTH CENTER PROGRAMS
Youth Centers are associated with the Boys & Girls Clubs of America. Recreational programs include dances, parties, sports, arts and crafts, and other cultural activities. April is the Month of the Military Child.
- CHILD DEVELOPMENT CENTERS
13 AETC locations have highly qualified staff with age-appropriate developmental programs, including preschool programs and family home day care facilities on almost every base. The Child Development Centers in the military are rated as some of the best in the nation.
- GOLF TOURNAMENTS
Excellent 9 and 18-hole courses with pro shops, driving ranges, and snack bars. Frequent tournaments are suitable for sponsorship. The Command championship tournament takes place yearly in June, July or August.
- BOWLING TOURNAMENTS
Bowling Centers have from 9-30 lanes, pro shops, and snack bars. Very popular recreational events with high usage rates. Bowling Centers provide open and league bowling, instructions, pro shops, shoe rentals, locker storage, and special events such as tournaments. Each center has a snack bar. Bowling centers have league play and frequent tournaments suitable for sponsorship. The Command championship tournament takes place in December.
- LIBRARIES
Libraries provide reference, research, study materials, and services essential to the Air Force mission. In addition, they support professional military and voluntary education programs, and the productive use of leisure time. Family activities include various age group reading and cultural awareness programs.
- ARTS & CRAFT CENTERS
Skills Development Centers provide equipment and instruction in programs such as ceramics, painting, pottery, woodworking, photography, general car repair and preventive maintenance. Special programs suitable for sponsorship include seasonal and holiday activities, annual photo and artistic contests, and family involvement programs.
- COMMUNITY ACTIVITIES CENTER EVENTS
Community Activities Centers offer leisure activities such as theater groups, dances, personal enrichment classes, talent shows, and cultural heritage programs. Community Activities Centers also arrange the Air Force Tops In Blue talent show. Community Activities Centers at bases provide programs which concentrate on social, educational, cultural and competitive events. These programs include, leisure education, dances, little theater, classical arts, musicals, talent contests, competitive table games, self-directed activities such as music listening, and family-oriented programs.
- EQUIPMENT CHECKOUT PROGRAMS
Equipment Checkout Programs provide equipment rental, camping trailers, sports equipment, garden and lawn tools, camping equipment, etc., and manages the Resource, Recover, Recycling Program for metal, paper and other recyclable.
- OUTDOOR RECREATION PROGRAMS
Outdoor Recreation Programs consist of park and picnic areas, salt and fresh water marinas, fishing, hunting, skiing, horseback riding, canoeing, camping, cycling, and high adventure. Many other activities including field trips, are available at most AETC bases.
- INSTALLATION TICKET AND TRAVEL OFFICES
Offices offer discount ticket services for shows, concerts, sporting events, movies, amusement parks, skiing trips and other entertainment activities for travel, leave and vacation plans.
- CLUBS FOR ENLISTED AND OFFICERS
Clubs offer various types of food and beverage services: Entertainment, catering, game rooms and other special programs. Club membership at AETC facilities is expanded to DoD federal employees as well. (Currently operating 19 clubs at 12 bases.) Sponsorship opportunities include membership appreciation programs and entertainment shows.
Lodging Facilities on AETC Bases comprise one-third of the Air Force's temporary stay rooms. An excellent location for sponsors' messages to traveling or newly arriving personnel. Sponsors may be recognized for their support to Services programs in lodging facilities.
Dining Facilities provide an excellent atmosphere for enlisted personnel to enjoy meals. Sponsors may be recognized for their support to Services programs in dining facilities.
- SPECIAL EVENTS
Individual bases may host special events that are open to the public. Examples include fairs, concerts, festivals, athletic competitions and holiday celebrations such as 4th of July fireworks displays. Sponsorship support to these types of events may be arranged.
- SPONSOR ORGANIZED EVENTS – Unsolicited Sponsorships
Corporations may develop programs that enhance the morale and welfare of military personnel and their families. Corporations providing programs such as concerts, theatrical productions, tournaments, and tickets to community events may be eligible for recognition as commercial sponsors.
Contact the AETC Commercial Sponsorship manager to discuss your proposal for sponsoring any of these events:
HQ AETC/A1S
Commercial Sponsorship Manager
1850 First Street West, Ste 1
Randolph AFB TX 78150-4308
(210) 652-7632 / FAX (210) 652-3722
e-mail to: Sponsorship Liaison at AETCSV |
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The Air Education and Training Command salutes the following corporations for their past support to our morale and welfare programs. These corporations, listed in random order, have each been identified by AETC bases as being their base's top commercial sponsors.
- United Services Automobile Association (USAA)
- CBS 5
- Rage in the Cage
- Viper Club of America
- 3 TV
- Sprint Corporation
- Peoria Chamber of Commerce
- Military Affairs Committee
- Hensley & Co. Budweiser
- Fulton Homes Sales Corporation
- Cox Radio
- Time Warner Cable
- Randolph-Brooks Federal Credit Union
- Toyota
- Pruitt Country
- KFDX TV 3
- FOX 18
- UPN 35
- Clear Channel Broadcasting
- Times Record News
- Herb Easley Company
- Liberty Capital Group
- Golf San Antonio
- San Antonio Missions
- Force 3, Inc.
- Silver Eagle Distributing
- The Spurs Foundation
- The Holly Hills Group
No Federal Endorsement of Sponsors Intended |
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Opportunities to Partner with Multiple Bases
AETC Solicitation Notices:
Marketing Opportunities at Goodfellow AFB, TX
Marketing Opportunities at Luke AFB, AZ
Marketing Opportunities at Randolph AFB, TX
Canyon Lake
Marketing Opportunities at Vance AFB, OK
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| Sample Fulfillment Reports |
Fulfillment reports show samples of the publicity and recognition of corporate partners. A copy is provided to the corporate partner so they may see the publicity done in conjunction with their sponsorship of the event.
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