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| Benefits of Sponsorship/Partnerships |
Companies supporting events through the AF Commercial Sponsorship program may take advantage of a wide variety of on-base promotional
opportunities within the military community that are not available to non-sponsors.
Some of the benefits include (but are not limited to):
- On-site signage, product demonstrations, displays, lead generation, and sampling
- Commissary and Army/Air Force Exchange Service (promotional displays may be possible)
- Company name/logo placement on promotional materials
- Name inclusion in event press releases which are published in on-base newspapers, magazines, e-newsletters or online. Events open to the public may distribute PR to civilian media
- Name inclusion in event public address announcements
- Displays in Lodging and dining facilities (AETC has 1/3 of the lodging rooms in the Air Force!)
- VIP status for sponsor representatives at events
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| How to Become a Corporate Partner |
There are three ways to get your product in front of military consumers. Commercial sponsorships can be arranged through solicited or unsolicited procedures and can include monetary, in-kind support.
- Solicited Sponsorships
Under the solicited program, Air Education and Training Command (AETC) will announce upcoming major events available for sponsorship in various trade publications. Proposals are then solicited from various commercial companies.
- Unsolicited Sponsorships
Unsolicited sponsorships may be accepted for programs and special events offered through the Force Support Squadrons on base; offers of sponsorship will be used to offset the costs of or enhance existing morale, welfare & recreation programs and evens. .
Interested sponsors can submit unsolicited proposals by contacting:
HQ AETC/A1S
Commercial Sponsorship Manager
1850 First Street West, Ste 1
Randolph AFB TX 78150-4308
(210) 652-7632 / FAX (210) 652-3722
e-mail to: Sponsorship Liaison at AETCSV
- Advertising Sales
Advertising space is available on the this website and many AETC base publications. Ad space may be available for calendars, activity directories, golf and bowling score sheets, electronic marquees on base Force Support Squadron websites and as inserts in mailings sent to base customers. For assistance in placing advertising in these publications at the base level, contact your liaison at: Sponsorship Liaison at AETCSV.
- Donations
Government organizations may not solicit donations, the offer must be initiated by the donor. If you wish to make a donation to the military morale, welfare and recreation activities, base corporate partnership representatives can help you prepare the required donation letters. Corporations that desire recognition of their support will find commercial sponsorship to be a better fit for the organization and it's goals. Sponsorship allows for on-base recognition of the corporate partner and offers benefits that donations do not. For assistance in determining if a donation or commercial sponsorship best meets your corporate needs please contact:
HQ AETC/A1S
Commercial Sponsorship Manager
1850 First Street West, Ste 1
Randolph AFB TX 78150-4308
(210) 652-7632 / FAX (210) 652-3722
e-mail to: Sponsorship Liaison at AETCSV
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| Events Eligible for Sponsorship |
Commercial sponsorship agreements may be arranged to include all AETC bases, special regional sponsorships involving several bases, or individual sponsorships with a single base.
Listed are a few examples of events companies can support to obtain promotional opportunities on AETC bases.
- OPEN HOUSES (with or without an Air Show element)
The Air Force hosts open houses to enhance the public awareness of Air Force preparedness, to demonstrate modern weapon systems and capabilities, to promote positive community and international relations, to showcase our Airmen and to support Air Force recruiting and retention. Opening Air Force bases to the public provides opportunities for education and generates interest in the military and its role in national security. Attendance is can exceed 300,000 people in two days at some installations. Commercial sponsorship may be accepted to offset the cost of civilian flying acts, entertainment as well as other ground activities produced or managed by the Force Support Squadron.
Commercial sponsors may support Services activities during the Air Show or Open House. Sponsors may display banners and receive other types of recognition for the support of the event.
- FITNESS PROGRAM
Fitness plays a major role in the readiness of our military today. Fitness centers have the highest usage rates of any facility on base. Participants take part in fitness programs and athletic events throughout the year such as, monthly 5K run/walks, triathlons and sports tournaments. May is Fitness Month with events at all AETC installations and offers a prime opportunity for a regional sponsorship covering 13 bases in seven southern states.
- YOUTH CENTER PROGRAMS
Child and Youth Programs offer a number of activities to educate, guide, and entertain the young. Programs such as the Family and Teen Talent Contest, FitFactor, cooking classes, sports, arts & crafts and a variety of other cultural activities are available throughout the year. April is the Month of the Military Child and provides sponsors a opportunity to support military youth and their families at 13 installations with maximum exposure.
- CHILD DEVELOPMENT CENTERS
13 AETC locations have highly qualified staff with age-appropriate developmental programs, including preschool programs and family home day care facilities on almost every base. The Child Development Centers in the military are rated as some of the best in the nation.
- GOLF TOURNAMENTS
Located in Southern states, AETC bases offer excellent 9 and 18-hole courses with pro shops, driving ranges, and snack bars. Tournaments are scheduled throughout the year and are perfect for corporate sponsorship. The AETC Commander's Golf Tournament, held annually in San Antonio, Texas provides companies with the opportunity to meet and mingle with airmen and leaders living and working in "Military City".
- BOWLING TOURNAMENTS
Bowling Centers in AETC are very popular with military families and retirees, centers range from 9 to 30 lanes and offer open and league bowling, instructions, shoe rentals, locker storage, and special events. Each center has a snack bar.
- LIBRARIES
Libraries provide reference, research, study materials, and services essential to the Air Force mission. In addition, they support professional military and voluntary education programs, and the productive use of leisure time. Family activities include various age group reading and cultural awareness programs.
- ARTS & CRAFT CENTERS (including Auto & Wood Shops)
Arts & Crafts Centers provide equipment and instruction in programs such as ceramics, painting, pottery, woodworking, photography, general car repair and preventive maintenance. Special programs suitable for sponsorship include seasonal and holiday activities, annual photo and artistic contests, and family instructional classes.
- COMMUNITY ACTIVITIES CENTER EVENTS
Community Activities Centers offer leisure activities such as theater groups, dances, personal enrichment classes, talent shows, and cultural heritage programs. Community Activities Centers also coordinate the Air Force Tops In Blue talent show which is often open to the public.
- EQUIPMENT CHECKOUT PROGRAMS
Equipment Checkout Programs provide equipment rental, camping trailers, sports equipment, garden and lawn tools, camping equipment, etc., and manages the Resource, Recover, Recycling Program for metal, paper and other recyclable.
- OUTDOOR RECREATION PROGRAMS
Outdoor Recreation Programs consist of park and picnic areas, salt and fresh water marinas, fishing, hunting, skiing, horseback riding, canoeing, camping, cycling, and high adventure. Many other activities including field trips and tours, are available at most AETC bases.
- INFORMATION TICKET AND TRAVEL OFFICES
Offices offer discount ticket services for shows, concerts, sporting events, movies, amusement parks, skiing trips and other entertainment activities for travel, leave and vacation plans. Most AETC ticket offices also offer leisure travel bookings (airfare, cruise packages, etc.).
- CLUBS FOR ENLISTED AND OFFICERS
Clubs offer various types of food and beverage services: Entertainment, catering, game rooms and other special programs. Club membership at AETC facilities is expanded to DoD federal employees as well. Sponsorship opportunities include membership appreciation programs, Football Frenzy, and entertainment shows.
- LODGING
Lodging Facilities on AETC Bases comprise one-third of the Air Force's temporary stay rooms. An excellent location for sponsors' messages to traveling or newly arriving personnel. Sponsors may be recognized for their support to Services programs in lodging facilities.
- DINING FACILITIES
Dining Facilities provide an excellent atmosphere for enlisted personnel to enjoy meals. Sponsors may be recognized for their support to Services programs in dining facilities.
- SPECIAL EVENTS
Individual bases may host special events that are open to ID card holders only or open to the public. Examples include fairs, concerts, festivals, athletic competitions and holiday celebrations such as 4th of July fireworks displays. Sponsorship support to these types of events may be arranged for one or multiple installations.
- SPONSOR ORGANIZED EVENTS – Unsolicited Sponsorships
Corporations may develop programs that enhance the morale and welfare of military personnel and their families. Corporations providing programs such as concerts, theatrical productions, tournaments, and tickets to community events may be eligible for recognition as commercial sponsors.
Contact the AETC Corporate Partnerships manager to discuss your proposal for supporting any of these events:
HQ AETC/A1SC
Corporate Partnerships Manager
1850 First Street West, Ste 1
Randolph AFB TX 78150-4308
(210) 652-7632 / FAX (210) 652-3722
e-mail to: Sponsorship Liaison at AETCSV |
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| The Air Education and Training Command salutes the following corporations for their past support to our morale and welfare programs. These corporations, listed in alphabetical order, have each been identified by AETC bases as being their base's top commercial sponsors: |
- 3 TV
- Arlington Convention & Visitors Bureau
- CBS 5
- Clear Channel Broadcasting
- Cox Radio
- FOX 18
- Fulton Homes Sales Corporation
- Golf San Antonio
- Hensley & Co. Budweiser
- Herb Easley Company
- KFDX TV 3
- Liberty Capital Group
- Peoria Chamber of Commerce
- Pruitt Country
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- Randolph-Brooks Federal Credit Union
- Red Bull
- San Antonio Missions
- Silver Eagle Distributing
- Sprint Corporation
- The Spurs Foundation
- Time Warner Cable
- Times Record News
- Tinker Federal Credit Union
- Toyota
- United Services Automobile Association (USAA)
- UPN 35
- Viper Club of America
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| No Federal Endorsement of Sponsors Intended |
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Opportunities to Partner with Multiple Bases
AETC Solicitation Notices:
Joint Base San Antonio Marketing Opportunities:
Marketing Opportunities at Randolph AFB, TX
Canyon Lake
Marketing Opportunities at Vance AFB, OK
Current Opportunities
Past Opportunities (inquire within for 2011 dates)
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| Sample Fulfillment Reports |
Fulfillment reports show samples of the publicity and recognition of corporate partners. A copy is provided to the corporate partner so they may see the publicity done in conjunction with their sponsorship of the event.
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